Designing the unique Ferrari sound

Designing that unique Ferrari sound using NVH simulation

Our NVH simulation technology enabled Ferrari to perform virtual evaluations of alternative design decisions in an interactive, free-driving scenario.

Ferrari logo 

Ferraris are distinguished by a unique sound that is as carefully tuned as a piece of music. Creating this characteristic sound authentically and yet keeping it within legal limits requires careful component design and selection. Our NVH simulation technology enabled Ferrari to perform virtual evaluations of alternative design decisions in an interactive, free-driving scenario.

Challenge

Strict noise regulation threatens to undermine a vital part of the Ferrari brand – the unique “explosion of sound” that provides drivers the ultimate experience in every moment of their journey. Noise-abatement regulations apply not only to public streets, particularly in cities, but often on racetracks too.

Solution

Ferrari’s Brüel & Kjær NVH simulator enables rapid identification of the desired sound quality – in itself a challenge – by auditioning alternatives based on benchmarked vehicles, which can be modified in real time. Through its revolutionary ability to assess NVH data of any type (CAE or test-based), and from any measured source in the real or virtual world, combinations of existing and proposed designs can be tested in a full context.

Results

The NVH simulator has become a cornerstone of Ferrari’s development process, allowing stakeholders at all levels of expertise to intuitively experience design iterations without the need for physical prototyping. It is now possible for Ferrari to evaluate and modify design components in ways that would have been too time-consuming or even impossible to test before NVH simulation came about.

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